Proenza Schouler: Act Da Fool


High-end design house, Proenza Schouler recently produced a short film by Harmony Korine entitled Act Da Fool.  that was produced and styled by Proenza Schouler. The film features clothes from Proenza Schouler's Fall/Winter 2010 collection.

Overall, I'm not sure how to feel about it. All I can say is it is interesting especially the juxtaposition of these delinquent black girls clad in thousands of dollars worth of designer clothes and drinking malt liquor. This same thing I find interesting is also facile and dare I say exploitative. On one hand it's cool to see the designer clothes on a segment often totally ignored by the designer fashion industry. On the other, I'm simply thinking, 'why' since the only black model on their Fall/Winter 2010 runway was Lais Ribeiro, a Brazilian model.

What do you think of the video?
Please share your thoughts in the comments.  

11 comments:

  1. I hated it. I actually like Proenza, but this video was a bit much. Especially the malt liquor.... I would wear most of the items and I loved the hair, but the overall message....Lost me.

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  2. I don't really get the premise of this video. On one hand I like that they are showcasing black American girls in their clothing, but why in such a stereotypical way? It seems like they can only showcase black women/girls as stereotypical characters or down and out and in poverty, but not as beautiful women worthy of walking their runways. I really like Proenza Schouler and you would think with First Lady Michelle Obama wearing their clothing, they would reconsider what black femininity is really about in 2010, but it seems like the media and the fashion world are more comfortable showcasing black women as stereotypes rather than full human beings and women. SMH.

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  3. I'm not even going to bother watching the video.

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  4. The guy who directed this video also wrote the film KIDS. Harmony Korine.

    Here is a quote from what he said inspired the film:

    "The patterns and paint drips on their clothes spoke to me. It said, go fuck up the world, burn shit, blow it up, eat mud snort glue, drink a lot of malt liquor and eat some fried chicken, watch some strippers throw down the booty and find god."

    WTF?

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  5. @ lawegohard

    Double WTF!?!?

    That fool really said that?! And this is what he thinks of black American people.

    The sad thing is that come later this week Jack and Lazaro (the designers) will most likely not be featuring even half the number of black women we saw in this film on their Spring 2011 runway or in the next ad campaign. So ridiculous. I hope Michelle Obama's stylist Ikram never purchases another item of clothing for her from these guys, and this is coming from a (former) Proenza Schouler fan.

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  6. didn't like it because you can't see the clothes that well. Pointless if the product isn't the most important thing in the video

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  7. This is pretty much more about Korine then it is about Proenza Schouler. I am almost certain the guys chose Korine because of his cult following and fame. And if you've seen Kids or the equally disturbing Gummo (I have), then you'd consider this pretty light hearted.

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  8. This is pretty much more about Korine then it is about Proenza Schouler. I am almost certain the guys chose Korine because of his cult following and fame. And if you've seen Kids or the equally disturbing Gummo (I have), then you'd consider this pretty light hearted.

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  9. I didn't watch it because it's exploitative (clearly), exoticism, and just downright offensive.

    THIS is what they use to speak to their WHITE demographic...this was NOT made to speak to black folk.

    I will never purchase their sweaters, or anything else by these losers, again.

    I'll make sure to tell my friends, family, and colleagues to do the same.

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  10. I know all I need to know from the title of the video. Who thought this was a good idea?

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  11. No. Just...no. So horrible.

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